afoda.com was originally designed as a personal playground for designer and art director Ashraf Foda. With a middle eastern upbringing and a broad western education, Foda has been working in advertising for over 8 years bringing both his regional culture and western exposure into play. Creating big ideas that spark big integrated campaigns, ranging from print and packaging design to ambient, TV and radio adverts in both Egypt and the UK.
With extensive experience in brand building, Foda's portfolio encompasses international clients such as Pepsi Foods, Warner Brothers, Savola, Clorox, Nestle and Unilever.
Upon completion of his MA in Design and Art Direction from Manchester Metropolitan University, Foda relocated back to Cairo, working as an Associate Creative Director in Advantage Marketing and Advertising.
Foda also teaches Visual Communication at the American University in Cairo next to his advertising career.
HIGHLIGHTS:
- TV spots includes Chipsy, Etisalat and Al Osra Sugar
- Commended in the YCN Design and Communication Awards, 2007
- Won the first prize in OpenAd's international advertising pitch, 2007
- Designed packaging for several leading brands, including Chipsy - Lay's in Egypt.
- Contributed in art shows in London, Manchester and Cairo
